Winning Worldwide: Strategies for Dominating Global Markets eBook

Winning Worldwide: Strategies for Dominating Global Markets

Author:

Lamont, Douglas

Publisher:

Capstone Publishing

Format:

eBook

Price:

£24.96 / $34.95

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About Winning Worldwide: Strategies for Dominating Global Markets
Drawing on 30 years of experience in developing international business for firms such as IBM and AT&T, this text develops a framework for integrating all the diverse aspects of an international business. The author lays out ten crucial decisions managers must make to enter overseas markets.

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Winning Worldwide: Strategies for Dominating Global Markets eBook

Winning Worldwide: Strategies for Dominating Global Markets

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